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Canada’s Picturesque East Coast

Vintage Travel Posters

Stamp Info

Name Value
Date of Issue June 9, 2022
Year 2022
Quantity 600,000
Denomination
PERMANENT™ (P).
Current monetary value: $0.92.
Series Vintage Travel Posters
Series Time Span 2022
Postal Administration Canada

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Layouts

Booklet of 10 Stamps

Quantity Produced - 250,000

This booklet of 10 Permanent™ domestic rate stamps features five travel posters that were designed to promote Canada as a tourist destination in the early 20th century. These bold, colourful posters represent a golden age of commercial art in Canada. They evoke feelings of nostalgia for a simpler time and stir the spirit of exploration.

The front and inside covers of this three-panel booklet feature images from two of the posters: Canada’s Picturesque East Coast and Travel The Canadian. The inside of the booklet features a silhouette image of travellers at a train station by illustrator Gerard DuBois.

Canada’s popularity as a tourist destination surged in the early 20th century. Travel companies beckoned visitors to explore Canada’s wild beauty and urban attractions – promising world-class adventure, scenery and luxury. Talented artists and designers were commissioned to create eye-catching posters aimed at globe-trotting tourists and Canadians alike. This boom in travel advertisements, notable for their distinctive and elegant style, fostered a golden age of commercial art in Canada.

This beautiful stamp issue features five iconic travel poster reproductions. These posters promoted five well-known destinations across Canada:

  • Travel The Canadian, by Roger Couillard, 1955
  • Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
  • The Royal York, by Norman Fraser, circa 1935
  • Mont Tremblant, by Herbert Bayer, 1939
  • Canada’s Picturesque East Coast, by Peter Ewart, circa 1950

June 9, 2022 is the cancellation date for the issue as it marks the start of CAPEX 22 – the world’s first international one-frame stamp championship – which will be held at the Metro Toronto Convention Centre from June 9 to 12. The cancellation site – Toronto ON – was chosen because of its relevance to the poster advertising the Royal York hotel and because it is also the location of CAPEX 22. The cancellation mark is a line drawing of a vintage suitcase decorated with travel stickers.

Travel The Canadian, by Roger Couillard, 1955
This poster depicts The Canadian, Canadian Pacific’s famous transcontinental train, which began service between Vancouver and Toronto/Montréal in 1955. It was Canada’s first passenger train to glass-domed observation cars, offering spectacular views.

Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
Created for Canadian Pacific, this poster promotes the breezy glamour of pleasure cruising on the Great Lakes. In the early 20th century, companies such as Canadian Pacific began to offer multi-day pleasure cruises as a way for vacationers to both relax and visit multiple destinations along the route.

The Royal York, by Norman Fraser, circa 1935
This poster was commissioned to advertise the Royal York (now the Fairmont Royal York), the stately Canadian Pacific hotel that opened in downtown Toronto in June 1929. Shown here from the vantage point of Union Station, the 28-storey hotel was the tallest building in the city and the largest hotel in the British Empire at the time.

Mont Tremblant, by Herbert Bayer, 1939
This poster was commissioned to promote the glamour and excitement of skiing at the newly opened Mont-Tremblant resort, in Quebec. American explorer and entrepreneur Joseph Bondurant Ryan saw the potential for the resort after climbing the mountain in 1937, and opened it two years later.

Canada’s Picturesque East Coast, by Peter Ewart, circa 1950
This poster was commissioned by the CPR to promote travel to the east coast, highlighting three seaside CPR resort destinations: St. Andrews by-the-Sea, New Brunswick; Digby, Nova Scotia; and Yarmouth, Nova Scotia (whose original Cape Forchu lighthouse tower is featured on the poster, superimposed on a sandy beach). St. Andrews (marketed as St. Andrews-by-the-Sea) became a resort town in the late 1800s and by the 1930s was a popular destination. The CPR rebuilt Digby’s The Pines in the late 1920s/early 1930s and constructed an 18-hole golf course. Located on the southern tip of Nova Scotia, Yarmouth attracted visitors travelling by steamship from the northeastern United States.

 

Good to know

 

  • Permanent™  stamps are always worth the going postage rate - no top-up stamps required, ever!
Original Purchase Price: $9.20
Perforation: Simulated perforation
Dimension: 32 mm x 40 mm
Printer: Lowe-Martin
Printing Process: Lithography in 6 colours
Gum Type: Pressure sensitive
Tagging: General tagging, four sides
Paper: Tullis Russell
Add to List

Souvenir Sheet

Quantity Produced - 60,000

This souvenir sheet features the five stamps from the Vintage Travel Posters stamp issue from Canada Post. The stamps in this issue are reproductions of five travel posters that were created to promote Canada as a tourist destination in the early 20th century. These bold, colourful posters represent a golden age of commercial art in Canada. They evoke feelings of nostalgia for a simpler time and stir the spirit of exploration.

Canada’s popularity as a tourist destination surged in the early 20th century. Travel companies beckoned visitors to explore Canada’s wild beauty and urban attractions – promising world-class adventure, scenery and luxury. Talented artists and designers were commissioned to create eye-catching posters aimed at globe-trotting tourists and Canadians alike. This boom in travel advertisements, notable for their distinctive and elegant style, fostered a golden age of commercial art in Canada.

This beautiful stamp issue features five iconic travel poster reproductions. These posters promoted five well-known destinations across Canada:

  • Travel The Canadian, by Roger Couillard, 1955
  • Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
  • The Royal York, by Norman Fraser, circa 1935
  • Mont Tremblant, by Herbert Bayer, 1939
  • Canada’s Picturesque East Coast, by Peter Ewart, circa 1950

June 9, 2022 is the cancellation date for the issue as it marks the start of CAPEX 22 – the world’s first international one-frame stamp championship – which will be held at the Metro Toronto Convention Centre from June 9 to 12. The cancellation site – Toronto ON – was chosen because of its relevance to the poster advertising the Royal York hotel and because it is also the location of CAPEX 22. The cancellation mark is a line drawing of a vintage suitcase decorated with travel stickers.

Travel The Canadian, by Roger Couillard, 1955
This poster depicts The Canadian, Canadian Pacific’s famous transcontinental train, which began service between Vancouver and Toronto/Montréal in 1955. It was Canada’s first passenger train to glass-domed observation cars, offering spectacular views.

Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
Created for Canadian Pacific, this poster promotes the breezy glamour of pleasure cruising on the Great Lakes. In the early 20th century, companies such as Canadian Pacific began to offer multi-day pleasure cruises as a way for vacationers to both relax and visit multiple destinations along the route.

The Royal York, by Norman Fraser, circa 1935
This poster was commissioned to advertise the Royal York (now the Fairmont Royal York), the stately Canadian Pacific hotel that opened in downtown Toronto in June 1929. Shown here from the vantage point of Union Station, the 28-storey hotel was the tallest building in the city and the largest hotel in the British Empire at the time.

Mont Tremblant, by Herbert Bayer, 1939
This poster was commissioned to promote the glamour and excitement of skiing at the newly opened Mont-Tremblant resort, in Quebec. American explorer and entrepreneur Joseph Bondurant Ryan saw the potential for the resort after climbing the mountain in 1937, and opened it two years later.

Canada’s Picturesque East Coast, by Peter Ewart, circa 1950
This poster was commissioned by the CPR to promote travel to the east coast, highlighting three seaside CPR resort destinations: St. Andrews by-the-Sea, New Brunswick; Digby, Nova Scotia; and Yarmouth, Nova Scotia (whose original Cape Forchu lighthouse tower is featured on the poster, superimposed on a sandy beach). St. Andrews (marketed as St. Andrews-by-the-Sea) became a resort town in the late 1800s and by the 1930s was a popular destination. The CPR rebuilt Digby’s The Pines in the late 1920s/early 1930s and constructed an 18-hole golf course. Located on the southern tip of Nova Scotia, Yarmouth attracted visitors travelling by steamship from the northeastern United States.

 

Original Purchase Price: $4.60
Perforation: 13+
Printer: Lowe-Martin
Printing Process: Lithography in 5 colours
Gum Type: PVA
Tagging: General tagging, four sides
Paper: Tullis Russell
Add to List

Souvenir Sheet With Overprint

Quantity Produced - 40,000

This souvenir sheet features the five stamps from the Vintage Travel Posters stamp issue from Canada Post. The stamps in this issue are reproductions of five travel posters that were created to promote Canada as a tourist destination in the early 20th century. These bold, colourful posters represent a golden age of commercial art in Canada. They evoke feelings of nostalgia for a simpler time and stir the spirit of exploration.

Canada’s popularity as a tourist destination surged in the early 20th century. Travel companies beckoned visitors to explore Canada’s wild beauty and urban attractions – promising world-class adventure, scenery and luxury. Talented artists and designers were commissioned to create eye-catching posters aimed at globe-trotting tourists and Canadians alike. This boom in travel advertisements, notable for their distinctive and elegant style, fostered a golden age of commercial art in Canada.

This beautiful stamp issue features five iconic travel poster reproductions. These posters promoted five well-known destinations across Canada:

  • Travel The Canadian, by Roger Couillard, 1955
  • Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
  • The Royal York, by Norman Fraser, circa 1935
  • Mont Tremblant, by Herbert Bayer, 1939
  • Canada’s Picturesque East Coast, by Peter Ewart, circa 1950

June 9, 2022 is the cancellation date for the issue as it marks the start of CAPEX 22 – the world’s first international one-frame stamp championship – which will be held at the Metro Toronto Convention Centre from June 9 to 12. The cancellation site – Toronto ON – was chosen because of its relevance to the poster advertising the Royal York hotel and because it is also the location of CAPEX 22. The cancellation mark is a line drawing of a vintage suitcase decorated with travel stickers.

Travel The Canadian, by Roger Couillard, 1955
This poster depicts The Canadian, Canadian Pacific’s famous transcontinental train, which began service between Vancouver and Toronto/Montréal in 1955. It was Canada’s first passenger train to glass-domed observation cars, offering spectacular views.

Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
Created for Canadian Pacific, this poster promotes the breezy glamour of pleasure cruising on the Great Lakes. In the early 20th century, companies such as Canadian Pacific began to offer multi-day pleasure cruises as a way for vacationers to both relax and visit multiple destinations along the route.

The Royal York, by Norman Fraser, circa 1935
This poster was commissioned to advertise the Royal York (now the Fairmont Royal York), the stately Canadian Pacific hotel that opened in downtown Toronto in June 1929. Shown here from the vantage point of Union Station, the 28-storey hotel was the tallest building in the city and the largest hotel in the British Empire at the time.

Mont Tremblant, by Herbert Bayer, 1939
This poster was commissioned to promote the glamour and excitement of skiing at the newly opened Mont-Tremblant resort, in Quebec. American explorer and entrepreneur Joseph Bondurant Ryan saw the potential for the resort after climbing the mountain in 1937, and opened it two years later.

Canada’s Picturesque East Coast, by Peter Ewart, circa 1950
This poster was commissioned by the CPR to promote travel to the east coast, highlighting three seaside CPR resort destinations: St. Andrews by-the-Sea, New Brunswick; Digby, Nova Scotia; and Yarmouth, Nova Scotia (whose original Cape Forchu lighthouse tower is featured on the poster, superimposed on a sandy beach). St. Andrews (marketed as St. Andrews-by-the-Sea) became a resort town in the late 1800s and by the 1930s was a popular destination. The CPR rebuilt Digby’s The Pines in the late 1920s/early 1930s and constructed an 18-hole golf course. Located on the southern tip of Nova Scotia, Yarmouth attracted visitors travelling by steamship from the northeastern United States.

 

Original Purchase Price: $4.60
Perforation: 13+
Dimension: 117 mm x 100 mm
Printer: Lowe-Martin
Printing Process: Lithography in 5 colours
Gum Type: PVA
Tagging: General tagging, four sides
Paper: Tullis Russell
Add to List

Souvenir Sheet Official First Day Cover

Quantity Produced - 7,000

This is the Official First Day Cover (OFDC) for the Vintage Travel Posters stamp issue from Canada Post which features 5 iconic travel posters from the early 20th century. The front of the OFDC features a close-up of a traveller depicted on the Cruise the Great Lakes poster.

Canada’s popularity as a tourist destination surged in the early 20th century. Travel companies beckoned visitors to explore Canada’s wild beauty and urban attractions – promising world-class adventure, scenery and luxury. Talented artists and designers were commissioned to create eye-catching posters aimed at globe-trotting tourists and Canadians alike. This boom in travel advertisements, notable for their distinctive and elegant style, fostered a golden age of commercial art in Canada.

This beautiful stamp issue features five iconic travel poster reproductions. These posters promoted five well-known destinations across Canada:

  • Travel The Canadian, by Roger Couillard, 1955
  • Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
  • The Royal York, by Norman Fraser, circa 1935
  • Mont Tremblant, by Herbert Bayer, 1939
  • Canada’s Picturesque East Coast, by Peter Ewart, circa 1950

June 9, 2022 is the cancellation date for the issue as it marks the start of CAPEX 22 – the world’s first international one-frame stamp championship – which will be held at the Metro Toronto Convention Centre from June 9 to 12. The cancellation site – Toronto ON – was chosen because of its relevance to the poster advertising the Royal York hotel and because it is also the location of CAPEX 22. The cancellation mark is a line drawing of a vintage suitcase decorated with travel stickers.

Travel The Canadian, by Roger Couillard, 1955
This poster depicts The Canadian, Canadian Pacific’s famous transcontinental train, which began service between Vancouver and Toronto/Montréal in 1955. It was Canada’s first passenger train to glass-domed observation cars, offering spectacular views.

Cruise the Great Lakes, after the work of Tom Purvis, circa 1937
Created for Canadian Pacific, this poster promotes the breezy glamour of pleasure cruising on the Great Lakes. In the early 20th century, companies such as Canadian Pacific began to offer multi-day pleasure cruises as a way for vacationers to both relax and visit multiple destinations along the route.

The Royal York, by Norman Fraser, circa 1935
This poster was commissioned to advertise the Royal York (now the Fairmont Royal York), the stately Canadian Pacific hotel that opened in downtown Toronto in June 1929. Shown here from the vantage point of Union Station, the 28-storey hotel was the tallest building in the city and the largest hotel in the British Empire at the time.

Mont Tremblant, by Herbert Bayer, 1939
This poster was commissioned to promote the glamour and excitement of skiing at the newly opened Mont-Tremblant resort, in Quebec. American explorer and entrepreneur Joseph Bondurant Ryan saw the potential for the resort after climbing the mountain in 1937, and opened it two years later.

Canada’s Picturesque East Coast, by Peter Ewart, circa 1950
This poster was commissioned by the CPR to promote travel to the east coast, highlighting three seaside CPR resort destinations: St. Andrews by-the-Sea, New Brunswick; Digby, Nova Scotia; and Yarmouth, Nova Scotia (whose original Cape Forchu lighthouse tower is featured on the poster, superimposed on a sandy beach). St. Andrews (marketed as St. Andrews-by-the-Sea) became a resort town in the late 1800s and by the 1930s was a popular destination. The CPR rebuilt Digby’s The Pines in the late 1920s/early 1930s and constructed an 18-hole golf course. Located on the southern tip of Nova Scotia, Yarmouth attracted visitors travelling by steamship from the northeastern United States.

 

Original Purchase Price: $5.60
Cancellation Location: Toronto ON
Dimension: 190 mm x 112 mm
Add to List

About Stamp

The poster says, "Canada’s Picturesque East Coast. Travel the Canadian Pacific. St. Andrews-by-the-sea, Digby, Yarmouth."

About Stamp Series

Eye-catching and elegant, travel posters produced by companies such as the Canadian Pacific Railway beckoned visitors to explore Canada’s wild beauty and urban attractions in the early 20th century. The five featured on these stamps recall what was a golden age of commercial art in this country.

Mont Tremblant (1939) promoted the excitement of skiing at Quebec’s new resort, built by American explorer and entrepreneur Joseph Bondurant Ryan just two years after he first climbed the peak. The poster was designed by Austrian-born artist Herbert Bayer, who taught at Germany’s prestigious Bauhaus school of design before working as a painter and graphic designer in the United States.

The Royal York (circa 1935) was just one of many travel posters designed by Norman Fraser, who was considered Canadian Pacific’s most prolific poster artist. Viewed from behind the columns at Union Station, the stately, 28-storey Canadian Pacific hotel (now the Fairmont Royal York) was the tallest building in Toronto and the largest hotel in the British Empire when it opened its doors in June 1929.

The breezy glamour of pleasure cruising on the world’s largest group of freshwater lakes was the focus of Cruise the Great Lakes (circa 1937), created after the work of British designer Tom Purvis. Companies such as Canadian Pacific offered multi-day outings as a way for vacationers to relax and visit various destinations along their route.

Travel The Canadian (1955) – by Montréal-born artist Roger Couillard – captured the luxury and spectacular scenery that awaited passengers aboard the Canadian Pacific’s famous transcontinental train. Pictured winding its way through the Rocky Mountains, The Canadian offered panoramic views from its innovative, glass-domed observation cars.

Canada’s Picturesque East Coast (circa 1950) was designed by Saskatchewan-born Peter Ewart, who worked as a poster artist for Canadian Pacific and was also a painter and sculptor. Aimed at drawing tourists to the east coast, it highlighted three seaside destinations: Saint Andrews (also known as St. Andrews by-the-Sea), New Brunswick; Digby, Nova Scotia; and Yarmouth, Nova Scotia. Featured on the poster is the original Cape Forchu Lighthouse, which was in service for more than 120 years.

Creators

Stamp Designer: Paprika. Illustration: Gérard DuBois.

Similar Stamps

Reference

Canada Post Details Magazine - Volume XXXI No.6

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