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Watermelons

Summer Harvest

Stamp Info

Name Value
Date of Issue July 11, 2015
Year 2015
Quantity 400,000,000
Denomination
Forever First-Class Mail
Denomination Value $0.49
Perforation or Dimension 0.87 x 0.98 in./22.10 x 24.89 mm
Series Summer Harvest
Series Time Span 2015
Issue Location Sacramento, CA 95815
Postal Administration United States

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Layouts

Booklet

Quantity Produced - 20,000,000
Original Purchase Price: $9.80
SKU: 690000
Dimension: 5.52 x 1.96 in./140.21 x 49.79 mm
Printer: Ashton Potter (USA) Ltd. (APU)
Printed at: Williamsville, NY
Printing Process: Offset
Gum Type: Pressure-sensitive
Paper: Nonphosphored Type III, Block Tag applied
Layout Number: “P” followed by four (4) single digits

Press Sheet With Die-cut

Quantity Produced - 250
Original Purchase Price: $78.40
SKU: 690006

Press Sheet Without Die-cut

Quantity Produced - 1,000
Original Purchase Price: $78.40
SKU: 690008

First-day Cover, Set of 4

Quantity Produced - Unknown
Original Purchase Price: $3.72
SKU: 690016

Digital Color Postmark, Set of 4

Quantity Produced - Unknown
Original Purchase Price: $6.56
SKU: 690021

Ceremony Program (random Stamp)

Quantity Produced - Unknown
Original Purchase Price: $6.95
SKU: 690030

Keepsake (booklet and Digital Color Postmark, Set of 4)

Quantity Produced - Unknown
Original Purchase Price: $16.95
SKU: 690010

Framed Art

Quantity Produced - Unknown
Original Purchase Price: $39.95
SKU: 690024

Stamp Deck Card

Quantity Produced - Unknown
Original Purchase Price: $0.95
SKU: 690031

About Stamp Series

On July 11, 2015, in Sacramento, CA, the U.S. Postal Service® will issue the Summer Harvest stamps (Forever® First-Class Mail® priced at 49 cents) in four designs, in a pressure-sensitive adhesive (PSA) booklet of 20 stamps. The stamps will go on sale nationwide July 11, 2015.

Every summer, some of America’s favorite foods are in season. The U.S. Postal Service® celebrates a few of those favorites-corn, tomatoes, cantaloupes, and watermelons-with four new stamps. Vintage produce advertising, including 19th- and early 20th-century crate labels, seed packets, and catalogs, inspired these stamp designs. Though not all produce was shipped in wooden crates, the stamp art is especially reminiscent of vintage crate labels.

The four stylized labels are drawn in the same color palette of red, black, green, and yellow-orange. The produce names are in white lettering at the tops of the four stamps. The word “Forever” is enclosed in a banner centered along the bottom of the stamp; the letters “USA” are to the right of the banner.

After America’s railroads linked the East and West Coasts in the 1870s, growers in agricultural areas could ship their products to locations across the country. To distinguish their wares from other producers, growers commissioned special crate labels from printing houses that employed some of the day’s best graphic artists. The artists created designs that featured clever slogans and unusual styles, though the art did not necessarily relate to the produce inside. Illustrations might portray bathing beauties, historic events, landscapes, animals, or the grower’s family.

The Summer Harvest Forever® stamps will be issued in booklets of 20.

Working with an early concept developed by former art director Richard Sheaff, Antonio Alcalá art directed these stamps. Michael Doret was the designer and artist.

Colors

Cyan, Magenta, Yellow, Black

Creators

Art Director: Antonio Alcalá, Alexandria, VA with Richard Sheaff, Scottsdale, AZ.
Designer: Michael Doret, Hollywood, CA.
Typographer: Michael Doret, Hollywood, CA.
Artist: Michael Doret, Hollywood, CA.
Modeler: Joseph Sheeran.

Similar Stamps

Reference

USPS Postal Bulletin 22417. Copyright: USPS.

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