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Santa Claus with Book

Sparkling Holidays - Haddon Sundblom

Stamp Info

Name Value
Date of Issue October 11, 2018
Year 2018
Quantity 250,000,000
First-Class Mail Forever
Denomination Value $0.50
Perforation or Dimension 0.91 x 1.19 in./23.114 x 30.226 mm
Series Sparkling Holidays - Haddon Sundblom
Series Time Span 2018
Issue Location Pigeon Forge, TN 37863
Postal Administration United States

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Double-sided Booklet of 20 (4 Designs)

Quantity Produced - 50,000,000
Original Purchase Price: $10.00
SKU: 682104
Perforation: Simulated Perforation
Dimension: 5.76 x 2.38 in./146.304 x 60.452 mm
Printer: Ashton Potter (USA) Ltd. (APU)
Printing Process: Offset
Gum Type: Pressure-sensitive
Paper: Nonphosphored Type III, Block Tag
Layout Number: “P” followed by five (5) single digits
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Press Sheet

Quantity Produced - Unknown
Original Purchase Price: $80.00
SKU: 682106
Dimension: 23.29 x 4.76-inch
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First Day Cover

Quantity Produced - Unknown
Original Purchase Price: $3.76
SKU: 682116
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Digital Color Postmark

Quantity Produced - Unknown
Original Purchase Price: $6.60
SKU: 682121
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Ceremony Program

Quantity Produced - Unknown
Original Purchase Price: $6.95
SKU: 682130
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Quantity Produced - Unknown
Original Purchase Price: $9.95
SKU: 682128
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Ceremony Memento

Quantity Produced - Unknown
Original Purchase Price: $19.95
SKU: 682134
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DCP Keepsake

Quantity Produced - Unknown
Original Purchase Price: $16.95
SKU: 682110
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About Stamp Series

On October 11, 2018, in Pigeon Forge, TN, the U.S. Postal Service® will issue the Sparkling Holidays stamps (Forever® priced at the First-Class Mail® rate) in four designs, in a pressure-sensitive adhesive booklet of 20 stamps. The stamps will go on sale nationwide October 11, 2018.

The U.S. Postal Service® celebrates Christmas with four stamps featuring classic images of Santa Claus painted by famed commercial artist Haddon Sundblom. Each stamp portrays a close-up of Santa’s face; the four images are details from larger paintings created by Sundblom and originally published in ads for The Coca-Cola Company from the 1940s through the early 1960s.

Santa’s legend is based on customs brought to America by European immigrants. St. Nicholas, the Dutch Sinterklaas, was one of Santa’s forebearers; he delivered gifts on December 5, the eve of his feast day.

Several 19th-century works were instrumental in creating the legend and look that inspired Sundblom’s paintings. In 1809, author Washington Irving portrayed the gift-bearing St. Nicholas as a sage Dutchman rather than a somber bishop. The 1821 poem “The Children’s Friend” claimed that “Santeclaus” delivered toys to good girls and boys while riding in a sleigh drawn by a flying reindeer. Several years later, the poem “A Visit From St. Nicholas” had the jolly, plump elf delivering presents on Christmas Eve, traveling on a sleigh pulled by eight flying reindeer, each of which were named.

Cartoonist Thomas Nast embellished Santa’s look in his drawings for the magazine Harper’s Weekly. Beginning in 1863, the published engravings depicted Santa in all manner of guises, from a portly elfin figure to a big-bellied, white-bearded man.

Haddon Sundblom is the man credited with refining the modern image of Santa Claus. In 1931, Sundblom created the first of his more than 40 paintings of Santa Claus for The Coca-Cola Company’s holiday advertising campaign. The paintings of the rosy-cheeked, smiling, grandfatherly man in his red suit came to embody the very essence of “Santa.”

Art director Greg Breeding designed the stamps with existing art by Sundblom.

The Sparkling Holidays stamps are being issued as Forever® stamps. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce price.


PMS 872 Gold, Cyan, Magenta, Yellow, Black


Art Director: Greg Breeding, Charlottesville, VA.
Designer: Greg Breeding, Charlottesville, VA.
Typographer: Greg Breeding, Charlottesville, VA.
Existing Art: Haddon Sundblom.
Modeler: Joseph Sheeran.

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USPS Postal Bulletin 22501. Copyright: USPS.

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