|Date of Issue||January 29, 2016|
First-Class Mail Forever
|Perforation or Dimension||0.91 x 1.19 in./23.11 x 30.23 mm|
|Series Time Span||2016|
|Issue Location||Atlanta, GA 30303|
|Postal Administration||United States|
On January 29, 2016, in Atlanta, GA, the U.S. Postal Service® will issue the Botanical Art stamps, (Forever® priced at 49 cents) in ten designs, in a pressure-sensitive adhesive (PSA) double-sided booklet of 20, $9.80 and a pressure-sensitive adhesive (PSA) booklet of 10, $4.90. The stamps will go on sale nationwide January 29, 2016.
The U.S. Postal Service® continues its tradition of beautiful floral-themed stamps with Botanical Art, booklets of 10 and 20 stamps.
The stamp art features ten designs, each a detail of an illustration from an American nursery catalog printed between 1891 and 1912. The design details are courtesy of The New York Botanical Garden; the catalogs are part of NYBG’s Nursery and Seed Catalog Collection, one of the largest and most important such collections in the U.S.
In the mid-19th century, as more people discovered the joys of ornamental and recreational gardening, thriving commercial greenhouses and nurseries marketed plants to the eager gardeners. To entice buyers, the nurseries created colorful catalogs illustrated with beautiful blossoms and lush foliage. The illustrations were idealized, romantic versions of what plants could look like, but they fueled many a garden dream.
The artists responsible for the work seen on early nursery catalogs are mostly unknown to us now, but their captivating work lives on.
Art director Ethel Kessler designed the stamps.
The Botanical Art stamps are being issued as Forever® stamps. Forever stamps are always equal in value to the current First-Class Mail® one-ounce price.
Design details courtesy of The New York Botanical Garden.