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White and Purple Passionflowers

La Florida

Stamp Info

Name Value
Date of Issue April 3, 2013
Year 2013
Quantity 23,000,000
First-Class Forever Commemorative
Denomination Value $0.46
Perforation or Dimension 0.98 x 1.56 in./24.89 x 39.62 mm
Series La Florida
Series Time Span 2013
Issue Location St. Augustine, FL 32084
Postal Administration United States

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Stamp Supplies on Amazon


Pane of 16 (4 Designs)

Quantity Produced - 5,750,000
Original Purchase Price: $7.36
SKU: 470600
Dimension: 7.00 x 7.00 in./177.80 x 177.80 mm
Printer: Avery Dennison (AVR)
Printed at: AVR, Clinton, SC
Printing Process: Gravure
Gum Type: Pressure-sensitive
Paper: Prephosphored, Type I
Layout Number: “V” followed by nine (9) single digits
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Press Sheet Without Die Cuts

Quantity Produced - 2,500
Original Purchase Price: $73.60
SKU: 470608
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Press Sheet With Die Cuts

Quantity Produced - 2,500
Original Purchase Price: $73.60
SKU: 470606
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First-day Cover Set of 4

Quantity Produced - Unknown
Original Purchase Price: $3.60
SKU: 470616
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Digital Color Postmark Set of 4

Quantity Produced - Unknown
Original Purchase Price: $6.44
SKU: 470621
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Ceremony Program (random)

Quantity Produced - Unknown
Original Purchase Price: $6.95
SKU: 470630
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Keepsake (pane & Digital Color Postmark Set of 4)

Quantity Produced - Unknown
Original Purchase Price: $13.95
SKU: 470610
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Quantity Produced - Unknown
Original Purchase Price: $13.95
SKU: 470623
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About Stamp Series

On April 3, 2013, in St. Augustine, Florida, the Postal Service™ will issue the La Florida First-Class Mail® commemorative stamp (Forever® priced at 46 cents) in four designs in a pressure-sensitive adhesive (PSA) pane of 16 stamps. The stamp will go on sale nationwide April 3, 2013.

The U.S. Postal Service commemorates the 500th anniversary of the naming of Florida with the release of stamps that celebrate the state’s floral abundance. During the Easter season of 1513, Spanish explorers first visited the state we now know as Florida. They named the land “La Florida” for Pascua Florida (“Feast of the Flowers”), Spain’s Easter celebration, and for the verdant display of vegetation that they could see from their ship.

The four se tenant stamps contain a cascade of blossoms that evokes the feeling of a tropical garden. Each stamp shows a particular variety of flower: red and pink hibiscus; yellow cannas; morning glories in white, red, and shades of purple; and white and purple passionflowers. The stamp pane includes on the selvage an imagined scene of explorers traveling in a small boat along a river or channel surrounded by tropical foliage.

Flowers are a perennial favorite with collectors and the stamp-buying public, and La Florida’s exquisite blossoms will be an elegant addition to the U.S. Postal Service’s tradition of producing appealing and beautiful floral stamp art.

Art director Ethel Kessler designed the stamp, with floral art by Steve Buchanan. La Florida stamps are being issued as Forever® stamps.


Yellow, Magenta, Cyan, 363 (Green), 385 (Dark Gray), 2655 (Lavender), 613 (Dark Yellow), 2602 (Purple), 187 (Red)


Designer: Ethel Kessler, Bethesda, MD.
Art Director: Ethel Kessler, Bethesda, MD.
Typographer: Ethel Kessler, Bethesda, MD.
Artist: Steve Buchanan, Winsted, CT.
Engraver: WRE.
Modeler: Avery Dennison, Designed and Engineered Solutions.

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USPS Postal Bulletin 22358. Copyright: USPS.

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